hey represent a huge market. They'll soon make up one-third of the U.S. population. And they're not the first group you might think of when you think about technology innovation.
They're the baby boomers. And surprisingly, more boomers than younger people – 59 percent versus 55 percent – believe technology will help them live a fuller life, according to a Consumer Electronics Association report.
"Boomer ideals were forged in an era when human rights and individual freedoms were central concerns, and boomers apply that perspective to technology as well," wrote futurist Michael Rogers, who authored a report released Tuesday that explores baby boomers' technology habits. "They fear that their children, perhaps unwittingly, allow technology to shape their lives rather than using technology to help create the lives they want.
"Boomers want technology to fit the lives they have made and the values they hold dear."
The report, titled "Boomers and Technology: An Extended Conversation" (PDF) and sponsored by AARP and Microsoft, reveals what many adults older than 50 think about the ever-changing tech landscape – and how they'd like to see that topography evolve. In May, Rogers and representatives from AARP and Microsoft hosted catered discussion groups with baby boomers in New York, Chicago, Phoenix and San Francisco.
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